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The Company and the Activist

By- Institute of Directors


THE COMPANY AND THE ACTIVIST

This book examines the emergence of a new wave of activists who pose significant challenges not only to corporate reputations but also to business operations. It delves into what businesses need to know about these communities, why they must be taken seriously, and how leaders can effectively navigate this evolving landscape. The book explores the tangible influence of PR on business decisions. It emphasizes the necessity of mutual understanding between businesses and activists as a foundation for meaningful progress. To drive this dialogue, the book features insights and interviews with prominent figures from both worlds, shedding light on their respective approaches and denitions of success.

Additionally, it offers actionable strategies for businesses to build alliances and foster constructive engagement. Drawing on global examples from the corporate sector, grassroots movements, and activist organizations, the book provides practical steps to bridge divides and create opportunities for collaboration. A valuable resource for leaders. Directors and professionals across industries this book helps readers understand what motivates activists and demonstrates how businesses can work with them to not only mitigate risks but also forge stronger relationships and contribute to a better world.

ABOUT THE AUTHOR

Dr. Stuart Thomson, is a political communications and public affairs consultant, who runs CWE Communications, advising on public affairs, reputation, and crisis management. A published author and media commentator, he delivers training and contributes widely to business and political discourse.

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Institute of Directors India

Institute of Directors India

Bringing a Silent Revolution through the Boardroom

Institute of Directors (IOD) is an apex national association of Corporate Directors under the India's 'Societies Registration Act XXI of 1860'​. Currently it is associated with over 30,000 senior executives from Govt, PSU and Private organizations of India and abroad.

Owned by: Institute of Directors, India

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    Institute of Directors India

    Bringing a Silent Revolution through the Boardroom

    Institute of Directors (IOD) is an apex national association of Corporate Directors under the India's 'Societies Registration Act XXI of 1860'​. Currently it is associated with over 30,000 senior executives from Govt, PSU and Private organizations of India and abroad.

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